Last time I cleaned up my PC I have found a photo from WUD Kraków conference. It shows attitude to budget presented by interactive agency and ordering company. Quite often in Poland we can see the practise that customers are not reviling information about project budget. Customers are afraid of the situation that interactive agency will provide calculation which will use the entire budget.
On the opposite side is interactive agency. The company which is full of creative people who want to provide the best and the most innovative solution for customers. The solution which is remarkable and definitely will succeed in the market.
And finally the confrontation takes place. It turns out that the solution proposed by the agency is great but the budget is too small to realize it. 90% of functions need to be reduced.