Sometimes you need to have a bit luck to achieve a success. We can speak about such luck in case of Sphero. A company that is known from production of small robot toys that you are able to control by mobile phone. But before September 8th 2015 probably only technology geeks knew this company. And it was also hard to say that this company achieved success – they managed to sold about 500 000 robots in 4 years.
Such kind of luck for Sphero was new episode of Star Wars. In new episode a new robot BB-8 has been introduced. And what is more important this robot was similar to one of Sphero toys. After small modifications Sphero released a new toy – BB-8 robot. And that was it. In first 12 hours after premiere they managed to sold about 22 000 pieces of new toy.