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Business strategy

From writing code to writing intent: Where are You in the 2026 Agent shift?

Half of Spotify ’s pull requests are already generated automatically. Not as a demo. Not in a prototype. In production engineering workflows. That number made me rethink how software development is changing. Looking at today’s models and what they can do, I keep wondering how organizations are adjusting software development to this new reality. I have spent more than two decades delivering software. And I do not remember a time when it has been this easy to build - and iterate toward - a working solution that creates real business value. The democratization of software development Not long ago, building [...]

By |2026-03-12T14:03:08+01:0012 March 2026 |Categories: AI, Business strategy|Tags: , , , , |0 Comments
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The disappearing human: Designing GenAI without losing the relationship layer

It’s fascinating to hear which tasks people want to delegate to AI. Some time ago, during a discussion about GenAI ideas, I asked one question that completely changed the room: “What happens if the other person also comes with an AI partner?” Silence. That silence matters - because it reveals an unspoken assumption behind many GenAI use cases: we design automation as if there will always be a human on the other side. GenAI doesn’t only change workflows. It changes relationships - because many automation ideas assume a human counterpart... until that counterpart shows up with their own AI. And [...]

By |2026-03-12T13:59:56+01:0012 March 2026 |Categories: AI, Business strategy|Tags: , , |0 Comments
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AI Is forcing a new Buy vs Build decision in enterprise software

Better AI models have changed how I use software. The interesting part is not the tools themselves, but the decision logic behind them. Features I used to pay for are now solved by general-purpose models. Grammar fixes, image editing, research, and simple analytics can often be done faster and cheaper without dedicated SaaS tools. This matters because most SaaS products still sell features, not outcomes. When a feature can be replicated with an LLM in hours, its standalone value collapses, especially during renewal cycles. That is when finance asks a simple question: what business outcome justifies this subscription? I see [...]

By |2026-01-27T12:45:23+01:0027 January 2026 |Categories: AI, Business strategy|Tags: , , |0 Comments
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Web Summit 2023 Lisbon: Key Findings

This year, I marked my second participation in the Web Summit and my first in-person experience. My initial encounter in 2020 was virtual. Being there physically offered a distinctly different experience. The Scale of the Event The event’s magnitude was astounding, with over 70,000 attendees, 2,600 startups, 900 investors, and representatives of 30 countries. In Lisbon, every corner buzzed with Web Summit participants. For comparison, I grew up in a city with fewer than 60,000 residents. AI Adoption: The Central Theme Unsurprisingly, AI was the focal point. Discussions covered implementation areas like marketing, healthcare, retail, gaming, sustainability and more; challenges [...]

By |2023-12-03T15:31:08+01:003 December 2023 |Categories: Business strategy, Conferences / Presentations|Tags: , , , |0 Comments
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🔍 Gartner’s Top 10 Strategic Tech Trends for 2024: Unpacking the Power of AI 🤖

Intrigued about what’s on the horizon in the tech world? Gartner has just released its highly anticipated list of the Top 10 Strategic Technology Trends for 2024, and Artificial Intelligence is notably at the forefront. With AI-centric trends claiming 4 of the 10 spots, let's take a deeper dive into each trend's impact and potential for transformative change. 📌 AI-Driven Trends Democratized Generative AI: Gartner projects that by 2026, more than 80% of enterprises will have incorporated GenAI APIs, models, or deployed GenAI-driven applications in production environments. This represents a substantial uptick from the less than 5% using it in [...]

By |2023-11-21T21:38:07+01:0021 November 2023 |Categories: Business strategy|Tags: , , |2 Comments
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How do you prioritize emerging technologies that should be on-boarded to your organisation?

This text summarises the discussion with Radosław Taraszka about tracking and onboarding new technologies to organisations. He inspired me to summarise my approach in one post. What are the most crucial characteristics of emerging technology you want to onboard to your organisations? It is simple. It needs to deliver value to the organisation. When verifying it, you need to remember about your organisation’s environment. As an example, let’s use blockchain. It offers enormous potential, but finding a good place to adopt this technology in all organisations is difficult. It also needs to find an opportune moment. When I was working [...]

By |2023-08-23T22:46:36+02:0023 August 2023 |Categories: Business strategy|Tags: , , |1 Comment
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